Narrative strategy development for top global bank leading to an improved global perception

Bridging „strategy to people“ for US conglomerate fueling performance and market penetration

Value proposition design for global industrial brand resulting in increased growth rates year-over-year

Reputation strategy for biopharmaceutical company with significant impact on policy and performance

Realignment of go-to-market strategy for leading IT security provider ramping up PE buyout

Set up lead gen process for global med tech company resulting in increased client acquisition and loyalty metrics

Customer acquisition digitalization strategy for network security provider cutting B2B sales cycle in half

Rebranding strategy for a private bank as a foundation for the accelerated acquisition of net new AUM

Communication and PR strategy for leading discount retail brand with YOY increase of top/bottom line and reputation in the Swiss market

Equity capital market, fundraising, and narrative strategy for expedited placement of IPO stock for petrochem player

Fundraising strategy incl. roadshows for leading logistics provider with oversubscription and high-value IPO

IPO investor narrative strategy that led to a loyal shareholder base and avoidance of post-IPO price swings

Roadshow strategy for a non-EU media house that immediately put the client on the list of potential deals in the EU region

Leadership communication strategies enabling executives to accelerate change and performance

Event readiness communication strategies for executives enabling them to excel in situations of change and crisis

Media boot camp strategy for elite CEO groups sharpening communication and storytelling skills on a leadership level

Ghostwriting strategies for CEOs, Boards, and leaders to emotionalize messaging and increase engagement internally and externally

Service excellence strategy creation for global pharma firm boosting internal buy-in and NPS metrics

Digital training strategy (academy) for global prop tech leader, hugely increasing digital readiness of international go-to-market teams

Transformation strategy to reposition renowned private bank helping the organization get back on its success track

Engagement strategy for biopharma firm strengthening employee engagement and talent acquisition

Development and communication of the founder’s story for a leading universal bank (anniversary) to strengthen market leadership

Development of a narrative strategy for a Swiss regional bank, with a strengthening of its reputation as a long-term consequence

Corporate storytelling strategy for privately held med tech firm for better alignment of global teams

Development of a success narrative for the consumer health division of a pharmaceutical group for short-term performance improvement

Marketing strategy with value narrative for SaaS company leading to accelerated market rollout

Go-to-market communication strategy for legendary motorcycle brand with high impact on YOY sales

Communication strategy for the number 1 in selected hospitality category resulting in fast market entry

Brand communication strategy for leading sportswear brand, expanding growth and market share

General brand PR strategy for a leading FMCG supplier in various categories, with an increase in awareness and expansion of the market

Market entry strategy for a new, private TV station with constant gain of competitive market share

Positioning and go-to-market strategy for consulting firm (startup) with a fast initial market presence with its MVP

Digitization strategy for an SMB with creation of uniform standards for evaluation of digital initiatives

Digitization/hybridization of the customer education platform for a universal bank with rapid customer acceptance as a consequence

Inputs for various SME executives and teams in the context of communication of digitalization and change projects

Establish and initialize an entrepreneur mastermind initiative (pilot) with market launch and rapid validation of MVP

Communication consulting and support for various SME owners and managers in the context of ad-hoc instances

Succession strategy and communication for an architecture company leading to a rapid handover to new owners

Communication of the intra-family company succession internally and externally of a leading furniture manufacturer

Sometimes things go wrong. The important thing is to spot patterns. Here are my four most important lessons learned out of 4,000 projects:

Missing reference point: If there are no clear goals, no path is right. Resources go to waste. Time too. Initiatives get out of hand. That's why I pose two questions: What is the future impact (goal)? And how do we know when this impact has occurred? At the beginning of my career, I slipped a lot here.

Too complicated: Just because issues are complex, it doesn't mean you have to speak gibberish. Leaders are here to reduce complexity. That’s the basic principle of trust (loosely based on Luhmann). Unfortunately, I’ve not always guided my clients accordingly.

Too facts-driven: We humans mostly remember facts in the form of stories. Why? Because of the limited storage capacity of our brains. Today I rely on the magic of story, so that strategy gets across and sticks. When I started out, I told my clients to stick to the facts. I’ve learned a lot since.

Lack of focus on earning trust: Leaders guide people from A to B across what I call the "bridge of trust. This bridge has four pillars: competence, reliability, empathy, and integrity (Evidence-based statement). If one of these pillars wobbles, the whole bridge does. My customers and I have paid many dues here.